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U.S. jurisdictions for consumer protection purposes, most jurisdictions require businesses operating with fictitious names to file a DBA statement. This also reduces the possibility of two local businesses operating under the same name. Note, though, that this is not a replacement for obtaining a trademark. A DBA filing carries no legal weight in instances where a trademark would be necessary. DBA statements are often used in conjunction with a franchise. The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp., 26 Cal. 4th 261 (2001), where the named defendant, RRL Corporation, was a Lexus car dealership doing business as "Lexus of Westminster", but remaining a separate legal entity from Lexus, a Division of Toyota Motor Sales, U.S.A., Inc., which was not even mentioned in the California Supreme Court opinion.Notably in California and also in other areas, filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name. The intention of the law is to protect the public from fraud, by compelling the business owner to record his/her name with the County Recorder, and making a further public record of it by publishing it in a newspaper.

TSI members typically work in one of (approximately) 200 Trading Standards Offices around the United Kingdom, provided by local authorities, except in Northern Ireland, where Trading Standards is provided by central government. Trading Standards work with consumers and businesses to maintain fair trading and safety of consumer goods.The current TSI Chief Executive is Ron Gainsford OBE. The TSI Chair is Leon Livermore, who is Head of trading standards at the Cambridgeshire County Council. Leon will be elected in July 2011 and took over the role of Chairman from Peter Heafield, who has recently retired from Lincolnshire trading standards.The Hampton Report of 2005 has led to the creation of the "Local Better Regulation Office" (LBRO) (Previously the (CTSA) Consumer and Trading Standards Agency).LBRO will set standards on how Trading Standards and other business regulators carry out their work to minimise the impact on legitimate business. The Hampton Report also gives an enhanced role for the Office of Fair Trading (OFT). The OFT will set national priorities and coordinate performance management of local authority Trading Standards services.Trading Standards services work in partnership with Consumer Direct, a call centre based consumer advice service which has been available across the UK since April 2006. Consumer Direct provides a single contact point where simple enquiries may be dealt with directly and others referred to the relevant Trading Standards office

The foreign exchange market (forex, FX, or currency market) is a global, worldwide decentralized financial market for trading currencies. Financial centers around the world function as anchors of trading between a wide range of different types of buyers and sellers around the clock, with the exception of weekends. The foreign exchange market determines the relative values of different currencies.The primary purpose of the foreign exchange is to assist international trade and investment, by allowing businesses to convert one currency to another currency. For example, it permits a US business to import British goods and pay Pound Sterling, even though the business' income is in US dollars. It also supports direct speculation in the value of currencies, and the carry trade, speculation on the change in interest rates in two currencies."Forex" redirects here. For the football club,

The Alexa Toolbar, is an application produced by Alexa Internet, and is a Firefox extension and Browser Helper Object for Internet Explorer on Microsoft Windows that is used by Alexa to measure website specific statistics.It includes a popup blocker, a search engine entry box, a link to Amazon.com, a link to Alexa, information about the current Alexa ranking of the website that the user is visiting, and links relevant to the site the user is browsing. By early 2005 there had been over 10 million downloads of the toolbar, according to Alexa. But the company does not provide info on how many of them are actually used.There are some privacy concerns about the toolbar, as it requests site data from Alexa and there is no information on how long Alexa stores these usage trails.