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U.S. jurisdictions for consumer protection purposes, most jurisdictions require businesses operating with fictitious names to file a DBA statement. This also reduces the possibility of two local businesses operating under the same name. Note, though, that this is not a replacement for obtaining a trademark. A DBA filing carries no legal weight in instances where a trademark would be necessary. DBA statements are often used in conjunction with a franchise. The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp., 26 Cal. 4th 261 (2001), where the named defendant, RRL Corporation, was a Lexus car dealership doing business as "Lexus of Westminster", but remaining a separate legal entity from Lexus, a Division of Toyota Motor Sales, U.S.A., Inc., which was not even mentioned in the California Supreme Court opinion.Notably in California and also in other areas, filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name. The intention of the law is to protect the public from fraud, by compelling the business owner to record his/her name with the County Recorder, and making a further public record of it by publishing it in a newspaper.

TSI members typically work in one of (approximately) 200 Trading Standards Offices around the United Kingdom, provided by local authorities, except in Northern Ireland, where Trading Standards is provided by central government. Trading Standards work with consumers and businesses to maintain fair trading and safety of consumer goods.The current TSI Chief Executive is Ron Gainsford OBE. The TSI Chair is Leon Livermore, who is Head of trading standards at the Cambridgeshire County Council. Leon will be elected in July 2011 and took over the role of Chairman from Peter Heafield, who has recently retired from Lincolnshire trading standards.The Hampton Report of 2005 has led to the creation of the "Local Better Regulation Office" (LBRO) (Previously the (CTSA) Consumer and Trading Standards Agency).LBRO will set standards on how Trading Standards and other business regulators carry out their work to minimise the impact on legitimate business. The Hampton Report also gives an enhanced role for the Office of Fair Trading (OFT). The OFT will set national priorities and coordinate performance management of local authority Trading Standards services.Trading Standards services work in partnership with Consumer Direct, a call centre based consumer advice service which has been available across the UK since April 2006. Consumer Direct provides a single contact point where simple enquiries may be dealt with directly and others referred to the relevant Trading Standards office

Sparky Add-on for Firefox Released Today:Today is the 10th anniversary of the Alexa Toolbar, originally released on July 17, 1997. Do you remember what the Net looked like back then? Netscape was the most popular browser. AOL had released it's first Instant Messenger program in Beta. Jodie Foster's new movie Contact was number one at the box office. Take a stroll through the past on the Wayback Machine to see what it looked like: Netscape. Yahoo. Excite.Alexa's operation includes archiving of webpages as they are crawled. This database served as the basis for the creation of the Internet Archive accessible through the Wayback Machine.In 1998 the company donated a copy of the archive, 2 terabytes in size, to the Library of Congress. Alexa continues to supply the Internet Archive with web crawls.